From Green to Stratosphere Blue: Pimax's New Identity

After a decade of pushing the boundaries of virtual reality, Pimax is marking its 2026 Frontier presentation with a bold visual transformation that reflects both where we've been and where we're headed.

On the red brick wall of a university building in Rotterdam, there is a quote from Dutch painter Willem de Kooning: "I have to change to stay the same."

It's the best summary we have of what we presented at our 2026 Frontier event, where Pimax introduced a new visual identity alongside three new products. For the full presentation, head to our YouTube channel .

For nearly a decade, Pimax was green and black. The palette was loud and energetic, and it belonged to gaming culture, sharing a visual language with Razer, Xbox, and Nvidia.

Discover complete driver changelogs, optical benchmarks, swappable face cushion revisions, and hardware pre-order dates on the official Pimax developer portal.

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From Green to Stratosphere Blue: Pimax's New Identity

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